About Us


Liz Fulham

CEO & Founder

Liz has over 25 years’ experience working as a consultant and sales leader for companies such as IBM, Microsoft, and PayPal. What keeps her up at night is a crazy mind full of ideas! And given her six sigma black belt process & change management skills, she knows how to design and implement these ideas into new features or products. This, along with her passion for technology and customer centric focus, encouraged her to start SalesOptimize with Colm in 2013. Her goal is to help businesses sell to online merchants to find their future customers. Liz’s exuberant personality rubs off on everyone she meets, and no matter what business problem you have, she is there to help!


Colm Ahern


Colm is an IT Professional with over 15 years’ experience in software development and consultancy. A chance meeting with Liz while mentoring at CoderDojo got the ball rolling on his interest in big data and eCommerce. He began coding the algorithms behind SalesOptimize in December 2013 and the data started flowing in. When not at his desk, he enjoys watching movie thrillers, or heading out on his bike for a cycle.


Noel Lysaght


Noel has been writing, testing and delivering software solutions to customers for nearly 30 years. He’s passionate about seeing the software he has worked on out in the wild, particularly when customers can use it in ways he’d never imagined! He enjoys the technical challenges involved in delivering large scale, customer critical software and its dependent infrastructures. He’s also an avid reader of fiction and technical manuals. Nowadays, he’s trying to live in the cloud but his kids keep pulling him down to earth…pesky devils!